experience
William Reed | Chicago, IL
US Editor (November 2015 - Present)
Editor of Outsourcing-Pharma.com, an online publication covering the contract research, manufacturing, and clinical trials industry. In this role, I organize and contribute daily content for the website, while managing a correspondent and freelance writers. I also work with the marketing and sales team to develop the brand and attend industry events globally, among other responsibilities.
Advantage Business Media | Madison, WI
Editor (October 2014 - November 2015)
In addition to previous responsibilities: Oversee the production of the print publication, supporting sales and the art department to develop the layout, and working with In-Design to arrange and edit text. Mange an associate editor, assigning tasks and editing work. Serve as the main contact for PR representatives contributing content and press releases. Work to optimize web content for SEO purposes, using tools such as Wordtracker.
Managing Editor (July 2014 - October 2014)
In addition to previous responsibilities: Developing a network of industry experts and guest contributors for the brand’s digital properties. Co-host of a weekly, industry specific newscast, Engineering Newswire. Script writer and on-screen talent for third-party marketing videos.
Associate Editor (March 2013 - July 2014)
Publish daily e-newsletters, update website and social media outlets. Seek out stories through market research and various industry contacts. Conduct interviews for use online and in print with an integrated audience of 145,000. Multitask between articles, interviews, in addition to organizing guest contributors and bloggers. Involved in various video series, writing scripts and appearing onscreen.
Wisconsin Women’s Health Foundation | Madison, WI
Communications Coordinator (September 2012 – April 2013)
Managed and updated all social media outlets and websites, and created new interactive tools and opportunities to interface with target audiences. Generated original content for use in publications, online and in print, and conducted research and interviews.
Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) | Madison, WI
Marketing Specialist (January 2013 – March 2013)
Developed and implemented marketing plans to promote the DATCP Driftwatch Program. Attended conferences, created original content for publication, conducted research, and created lead lists.
Kocina Branding and Marketing Company | Burnsville, MN
Writing and Communications Intern (February 2012 – May 2012)
Conducted project and media outlet research, assisted with various writing projects, and coordinated communications with clients and staff.
US Editor (November 2015 - Present)
Editor of Outsourcing-Pharma.com, an online publication covering the contract research, manufacturing, and clinical trials industry. In this role, I organize and contribute daily content for the website, while managing a correspondent and freelance writers. I also work with the marketing and sales team to develop the brand and attend industry events globally, among other responsibilities.
Advantage Business Media | Madison, WI
Editor (October 2014 - November 2015)
In addition to previous responsibilities: Oversee the production of the print publication, supporting sales and the art department to develop the layout, and working with In-Design to arrange and edit text. Mange an associate editor, assigning tasks and editing work. Serve as the main contact for PR representatives contributing content and press releases. Work to optimize web content for SEO purposes, using tools such as Wordtracker.
Managing Editor (July 2014 - October 2014)
In addition to previous responsibilities: Developing a network of industry experts and guest contributors for the brand’s digital properties. Co-host of a weekly, industry specific newscast, Engineering Newswire. Script writer and on-screen talent for third-party marketing videos.
Associate Editor (March 2013 - July 2014)
Publish daily e-newsletters, update website and social media outlets. Seek out stories through market research and various industry contacts. Conduct interviews for use online and in print with an integrated audience of 145,000. Multitask between articles, interviews, in addition to organizing guest contributors and bloggers. Involved in various video series, writing scripts and appearing onscreen.
Wisconsin Women’s Health Foundation | Madison, WI
Communications Coordinator (September 2012 – April 2013)
Managed and updated all social media outlets and websites, and created new interactive tools and opportunities to interface with target audiences. Generated original content for use in publications, online and in print, and conducted research and interviews.
Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) | Madison, WI
Marketing Specialist (January 2013 – March 2013)
Developed and implemented marketing plans to promote the DATCP Driftwatch Program. Attended conferences, created original content for publication, conducted research, and created lead lists.
Kocina Branding and Marketing Company | Burnsville, MN
Writing and Communications Intern (February 2012 – May 2012)
Conducted project and media outlet research, assisted with various writing projects, and coordinated communications with clients and staff.
education
University of St. Thomas | St. Paul, Minnesota
Literary Studies Major, Communications and Journalism Minor
Dean’s list, Cum Laude Latin honors
Cumulative GPA: 3.73/4.0
Middleton High School | Middleton, Wisconsin
National Honor Society (Member, 2006-08)
Honor Roll (2004-08)
English and math tutor (2007-08)
Literary Studies Major, Communications and Journalism Minor
Dean’s list, Cum Laude Latin honors
Cumulative GPA: 3.73/4.0
Middleton High School | Middleton, Wisconsin
National Honor Society (Member, 2006-08)
Honor Roll (2004-08)
English and math tutor (2007-08)